New "I Like It Like That" music video out now

We recently unveiled a new music video for the timeless tropical anthem "I Like It Like That" by Pete Rodriguez. This video features archival footage the New York Latin music scene in the '60s, as well as current dance party visuals. It's reflective of the excitement that the song has generated for decades, and continues to generate today and beyond. It celebrates the Latin boogaloo genre.

Latin boogaloo is a melting pot musical genre born when young Puerto Ricans in NYC mixed African American music (R&B) and doo-wop with traditional Latin rhythms. It remains a culture of inclusivity; a musical way to find value in the commonalities and differences of all people.